Matomo vs Umami
A side-by-side comparison of Matomo and Umami — pricing, license, deployment, and where each tool wins.
Matomo
matomo.org
Web analytics that protects your data and your customers' privacy (alternative to Google Analytics).
Umami
umami.is
Simple, fast, privacy-focused alternative to Google Analytics.
| Feature | Matomo | Umami |
|---|---|---|
| Pricing | Free | Free |
| Model | Open-source | Open-source |
| License | CC-BY-SA-3.0 | CC-BY-SA-3.0 |
| Deployment | Self-hosted, Cloud | Self-hosted, Cloud |
| Category | Analytics | Analytics |
| Self-hosted | ✓Yes | ✓Yes |
| Free tier | ✓Yes | ✓Yes |
Pick Matomo if…
- ✓You prefer Matomo's feature set or ecosystem fit.
Pick Umami if…
- ✓You prefer Umami's feature set or ecosystem fit.