Plausible vs Matomo
A side-by-side comparison of Plausible and Matomo — pricing, license, deployment, and where each tool wins.
Plausible
plausible.io
Open-source alternative to Google Analytics.
Matomo
matomo.org
Web analytics that protects your data and your customers' privacy (alternative to Google Analytics).
| Feature | Plausible | Matomo |
|---|---|---|
| Pricing | Free | Free |
| Model | Open-source | Open-source |
| License | MIT | CC-BY-SA-3.0 |
| Deployment | Cloud, Self-hosted | Self-hosted, Cloud |
| Category | Google Analytics alternatives | Analytics |
| Self-hosted | ✓Yes | ✓Yes |
| Free tier | ✓Yes | ✓Yes |
Pick Plausible if…
- ✓You prefer Plausible's feature set or ecosystem fit.
Pick Matomo if…
- ✓Broader tag coverage in our catalog (proxy for feature breadth).